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This is a must-read book for the modern marketer. In Sticks and Stones, he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. Offering unprecedented portraits of these new power brokers, Bloggers on the Bus goes behind the scenes to chronicle a media and political rebellion in the making. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage. Radio brought candidates more intimately and vividly into citizens' lives than newspapers could. In the tradition of Timothy Crouse's classic, The Boys on the Bus, Bloggers on the Bus investigates the cutting edge of liberal politics to reveal the stories and scandals at its very heart. Using the presidential race as a dramatic backdrop, Boehlert details the myriad ways these bloggers influenced both the candidates and their campaigns, while also chronicling the bitter blogger civil war that erupted during the contentious Democratic primary season. And the grand editorial and political power that this group -- the "netroots," as bloggers call it -- wields has never been more apparent than in the groundbreaking presidential election. Porter, Bishop William Lawrence University Professor, Harvard Business School "In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Corporate leaders would be wise to embrace his counsel. Author Larry Weber does a great job explaining digital reputation and the realities of managing At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Nixon -- was technology's next coup. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Kennedy embarrassed a clammy Richard M. Bloggers on the Bus traces the online events that rocked the campaign trail and reveals the untold stories of the internet activists who made them all possible. In the last decade, though, it is the internet that has radically changed the way that candidates campaign: The cast includes everyone from former professional rock saxophonist John Amato who, years before YouTube, changed blogging forever by unleashing his TiVo and figuring out how to post TV clips online, to sixty-something Oakland housewife Mayhill Fowler, who joined the Huffington Post as a volunteer journalist and went on to break two of the biggest stories of the Democratic primary. All of their efforts have set off an industry-wide debate about journalism and privacy and have permanently altered the character of campaign strategy. These are just a few of the bloggers pioneering the major shift in today's media who are profiled in Bloggers on the Bus. Larry Weber understood this dynamic long before most commu-nications thought leaders. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Boehlert tells the story of acerbic West Coast blogger Digby, whose gender shocked the male-dominated blogosphere, as well as that of graphic tech Philip de Vellis, who culture-jacked an iconic Apple ad in order to create the infamous "Vote Different" video that influenced the Democratic primary. The televised presidential debate of -- in which a strapping John F.
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